Time for a new "brilliant" idea . . .

Some people really close to me (that have known me for a long time) would remember the genius idea I had in the late 1980's about fortified beer. I figured people love beer. People swarmed to "light" beers when they were introduced because of the way you could still enjoy beer with far fewer calories than a regular beer, hince they were "better for you." Probably over 90% of the beer I have consumed in my life has been a form of light beer. Back in about 1988 I began to ponder what the next logical step would be in making drinking beer more healthy, and possibly more popular. My idea was FORTIFIED BEER. Light beer that is fortified with nine essential vitamins and iron, and possibly some caffeine. I figured, if you have a choice of good tasting beers all in a similar price range, and one of them is fortified with 9 essential vitamins and iron, wouldn't you pick it? I think with the way society is if it was marketed right it would sell a gazillion barrels of suds annually!

Anyway, Anheuser Busch has done such a thing with the introduction of BE (the "E" is like an exponent) - BE combines beer made with caffeine, ginseng and guarana with select hops and aromas of blackberry, raspberry and cherry, making a lightly sweet and tart tasting beer that contains healthy vitamins and nutrients included in many energy drinks – I haven't tasted it yet, but I will. And I am sure when I do, it will be bittersweet . . .

So now that I sat on that idea long enough for someone else to capitalize on it, it is time for another moment of genius . . .
Since everyone in society is concerned with obesity and weight, and it seems there is no "magic pill" available for weight loss or metabolism (although there are MANY products that claim it), why don't they look in a different direction. What about a pill that changes your perception of the foods that are most bad for you? One that changes the way foods taste and smell. Like the higher the fat or sugar content of a food, the more bitter or "tainted" it will taste, and some foods will just be unbearable. Also, the more you eat of ANY food, the less desirable it would become. No ill side effects, no intestinal problems, just most "unhealthy" foods would be much less attractive to the eater. Meanwhile, vegetables, most fruits and fiber foods would taste fine, as long as they were eaten in moderation . . .

Not a "magic pill," just a pill that reduces your "attraction" to comfort foods. . . What do you think? I realize it may not be fortified beer, but I still think I may have something here!